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While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone, it is imperative that business owners develop an online presence that can cope with such demand. If your company fails to achieve this, you will lose out on new and even existing customers who demand a responsive and seamless shopping experience when online.
So let’s take a look at three steps you can take to implement the ideal web design.
Create an Uncluttered Layout
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If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. The same principle should also be applied to your online website, as users must be able to load; access and navigate around individual landing pages easily and without distraction. If you can achieve this, you will develop a seamless and appealing website design that optimizes the user experience.
Optimize Your Website for Mobile Users
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We have already discussed how the majority of consumers now source, reference and purchase products online. The world of M-commerce represents a competitive marketplace, however, and only brands that commission responsive and quick loading websites will ultimately succeed and winning new customer. As a general rule, each landing page should open within 3-5 seconds, while it must be easy for the user to switch between pages or complete a quick transaction when navigating with their smartphone. If your website is optimized for mobile devices, you will find it easier to convert visitors into paying customers.
Use Engaging Icons as Call to Action
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On this note, it is important to look at how a responsive and accessible website design can boost sales conversions. Take popular online casino Europa Casino as an example, you can see how generous promotional offers are such as welcome bonuses and high progressive online jackpots which are displayed prominently beside icons that enable customers to execute an action with a single click. This represents the ultimate example of an effective, online Call to Action (CTA), through which customers are presented with a viable proposition and an easy method of acting on this to the benefit of both themselves and the brand.
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